2015 40 Under 40: Brad McAllister
AirIT Director of Marketing, Brad McAllister: Centered on Aviation Technology
Company: Air-Transport IT Services Inc. (AirIT), an Amadeus company
Years in Aviation: 7
Did you know?
McAllister put himself through college by finishing concrete at a number of construction companies.
Brad McAllister caught the aviation bug early and plans to be afflicted with it for some time to come. He finds airports in the United States are operated and financed in a way that is quite different from the rest of the world, giving them some unique challenges, particularly in adopting new and emerging technologies that increase safety and enhance the passenger experience.
Currently, as director of marketing for Florida-based aviation IT solutions firm, AirIT, an Amadeus company, McAllister is uniquely poised to help airports with their technology needs. McAllister joined AirIT in February 2013 after five years as a key part of the editorial production of Cygnus Business Media’s Airport Business magazine. Here, McAllister developed and managed the social media efforts for several aviation-related media properties, and was instrumental in spearheading the launch of the AviationPros.com web portal and the ongoing content management and delivery of multiple daily aviation e-newsletters.
McAllister has been a speaker at airport industry events on topics including trends in airport terminal design and facility development, airport digital communication and marketing strategy, dynamic display solutions at the airport setting, and airport non-aeronautical revenue enhancement.
At AirIT, McAllister directs and coordinates the activities of the marketing department and aids the president and CEO in formulating and administering organizational policies. He developed a corporate social media policy as director of AirIT’s social media marketing and communications. McAllister also directs corporate advertising, manages trade and local press/media and public relations, coordinates AirIT’s Annual User Conference, manages corporate website development, coordinates event and industry conferences, handles marketing and corporate branding, and assists senior sales management on sales channel development activity.
McAllister graduated from the University of Wisconsin-Whitewater with a Bachelor’s degree in English and print journalism.
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